If you're posting on a website like Twitter where you are limited on characters, use a shortener. However, if you are posting a blog or in a forum, post the full url. URLs often contain keywords that search engine bots will like. Also, many url shorteners put a redirect page before the intended site. This helps promote their own site, but often confuses web surfers or makes them worry they're going to pick up malware. You could lose visitors. So, when you do need to use one, make sure you use on that doesn't do that, like Tinyurl.
Answered by
mriley08
at
Nov 13, 2010 07:16 PM